Fundraising Research

Fundraising research involves gathering and analyzing information to identify potential donors, understand their capacity and giving interests, and develop strategies to engage them effectively. It helps nonprofit organizations or causes target the right individuals or institutions who are most likely to contribute financially. This process can include examining public records, donor histories, or social and financial patterns to optimize outreach efforts. Ultimately, fundraising research ensures efforts are strategic, informed, and efficient, increasing the likelihood of securing support and achieving fundraising goals.