Fundraising effectiveness

Fundraising effectiveness measures how well an organization raises money compared to the resources it invests in fundraising efforts. It reflects the efficiency and success of their strategies, showing the amount of funds raised relative to costs like staff time and campaigns. A high effectiveness indicates the organization is efficiently converting its efforts into donations, enabling it to support its mission without unnecessary expense. Conversely, low effectiveness suggests room for improvement in outreach, messaging, or targeting to maximize fundraising results. Overall, it helps organizations assess and improve their ability to generate resources for their work.