Fulfillment by Amazon

Fulfillment by Amazon (FBA) is a service where sellers send their products to Amazon’s warehouses, and Amazon handles storage, packaging, and shipping when a customer orders. It also manages customer service and returns. This allows sellers to leverage Amazon’s logistics network and Prime delivery to reach more customers efficiently. Essentially, FBA streamlines the selling process, letting sellers focus on sourcing and marketing while Amazon takes care of order fulfillment and customer satisfaction.