Fulfillment

Fulfillment refers to the process of completing and delivering a customer's order. It involves steps like receiving the order, picking and packing the items, and shipping them to the customer. Effective fulfillment ensures that customers receive their products accurately and on time, leading to satisfaction and trust. Businesses often have dedicated teams or systems to manage this process efficiently, whether through in-house operations or third-party providers. In essence, fulfillment is how companies turn an online or in-store purchase into a completed transaction, ensuring the customer’s expectations are met from order placement to delivery.