FTC Guidelines on Influencer Marketing

FTC Guidelines on Influencer Marketing require influencers to clearly disclose when they’ve received compensation or have a financial interest in a product they promote. This is usually done by using hashtags like #ad or #sponsored. The goal is to be transparent so consumers understand when content is influenced by a brand or payment. Disclosures should be clear, prominent, and placed close to the endorsement message, ensuring viewers aren’t misled about the influencer’s relationship with the brand. These rules help maintain honesty and trust in advertising on social media platforms.