Frontstage

"Frontstage" refers to the part of a service or experience that is visible and accessible to customers or users. It encompasses all interactions, appearances, and communications that people experience directly, such as customer service, displays, or the way a space is presented. Think of it as the "public face" of a process or organization, designed to engage and satisfy the audience. The frontstage is intentionally managed to create a positive impression, ensuring that the experience aligns with the organization’s goals and values.