fresh start theory

Fresh start theory suggests that individuals are more motivated to change their behavior when they perceive a new beginning or reset, such as a new year, birthday, or milestone. This psychological shift allows people to separate their past mistakes or shortcomings from their current identity, fostering hope and renewed commitment to personal goals. Essentially, it’s about leveraging specific moments when people feel they can start over, making change feel more attainable and less burdened by prior failures.