Frequent Flyer Metrics

Frequent Flyer Metrics are measurements used by airlines to evaluate the loyalty program’s effectiveness and customer engagement. Key metrics include the number of active members, points or miles earned and redeemed, redemption rates (how often members use their points), and tier levels indicating member status. They help airlines understand how well their programs retain customers, encourage spending, and influence travel behavior. By analyzing these metrics, airlines can optimize rewards, improve customer experience, and increase repeat travel. Essentially, these metrics track the health and impact of loyalty programs on both customers and the airline’s business.