Freemium

Freemium is a business model where a company offers a basic version of their product or service free of charge, allowing users to access core features. To unlock advanced features, enhanced functionality, or additional content, users can choose to pay a fee. This approach attracts a large user base with the free option and generates revenue from a subset willing to pay for extras. Freemium is common in digital services like apps, software, and online platforms, balancing free accessibility with monetization from premium offerings.