Free-to-Play Model

The Free-to-Play (F2P) model offers digital products, such as games or apps, at no initial cost to users. While the core content is free, revenue is generated through optional in-app purchases, advertisements, or subscriptions. This model allows many users to access and enjoy the service without upfront expenses, with a portion of those willing to spend money enhancing their experience or unlocking additional features. It relies on a wide user base, where the profitability depends on both paying and non-paying users, balancing free access with monetization strategies.