free-to-play

Free-to-play (F2P) refers to games or apps that are available at no initial cost to download and play. Developers monetize these platforms through optional in-game purchases, such as cosmetic items, upgrades, or additional content, which players can buy if they choose. While the core game is accessible without spending money, these purchases can enhance the experience or provide convenience. F2P models aim to attract a wide audience by removing entry barriers, balancing free content with revenue generated from players who opt to spend. It’s a common approach in mobile, online, and multiplayer gaming.