Free Choice Paradigm

The Free Choice Paradigm is a psychological concept showing that when people make choices between options they initially favor equally, their preferences tend to become more polarized afterward. Essentially, after choosing between two similar items, individuals often convince themselves that their chosen option is better, and the rejected one is worse, to feel more confident about their decision. This process helps justify their choice and reduces doubt, highlighting how our preferences can be influenced by our own decision-making to create a sense of commitment and consistency.