Franklin Gothic

Franklin Gothic is a widely used typeface (font) designed in the early 20th century by Morris Fuller Benton. It features bold, straightforward letterforms with a strong, modern appearance, making it highly versatile for headlines, advertising, and display text. Its clean lines and balanced proportions provide excellent readability and an authoritative feel. Franklin Gothic is often chosen for its professional yet approachable style, making it suitable for a broad range of design purposes, from corporate branding to magazines. Its timeless design has contributed to its lasting popularity in print and digital media.