Frank Luntz

Frank Luntz is a renowned American pollster and communication strategist known for his expertise in language and messaging. He conducts surveys to understand public opinion and craft language that influences perceptions and attitudes. Luntz often advises political campaigns, businesses, and organizations on how to frame issues effectively, highlighting the power of word choice to shape debates and sway decisions. His work emphasizes the importance of language in shaping political and social outcomes, making him a significant figure in understanding modern communication and opinion manipulation.