Frank F. Bass

Frank F. Bass was a marketing scholar best known for developing the Bass Diffusion Model, which explains how new products and technologies spread through a population over time. The model predicts how many people will adopt a product initially through early adopters and later through word-of-mouth influence from existing users, helping companies forecast sales and plan marketing strategies. His work provides a structured way to understand the adoption lifecycle, making it a valuable tool for businesses launching new innovations.