Franco Berardi

Franco Berardi, also known as "Bifo," is an Italian philosopher and cultural theorist known for analyzing the impact of technology, media, and capitalism on society and consciousness. He explores how information overload and digital communication influence human emotions, attention, and social interactions. Berardi advocates for increased awareness of these changes to foster genuine community and creativity. His work combines philosophy, media studies, and political activism, aiming to understand and address the psychological and social effects of contemporary technological and economic systems.