Francis Buttle

Francis Buttle is a notable figure in the field of management, particularly known for his contributions to customer relationship management (CRM) and service quality. He developed essential models and frameworks that help organizations understand and improve their customer service and operational processes. Notably, his work on the SERVQUAL model highlights how businesses can measure service quality by comparing customer expectations with their actual experiences. Buttle's insights assist companies in enhancing customer satisfaction and loyalty, which are vital for success in today’s competitive market.