Franchising Strategy

Franchising strategy in international business involves a company allowing individuals or groups (franchisees) in different countries to operate businesses using its brand and business model. This approach enables rapid expansion with less risk and investment for the franchisor, as franchisees provide the capital and local market knowledge. In return, franchisees benefit from established branding and support, increasing their chances of success. Overall, this strategy helps brands grow globally while maintaining control over quality and customer experience.