franchising strategies

Franchising strategies involve a company (the franchisor) expanding its brand by allowing others (franchisees) to operate using its trademark, systems, and support. This approach helps grow quickly with less capital while maintaining brand consistency. Strategies include selecting ideal franchisees, providing training and ongoing support, setting clear franchise agreements, and focusing on markets with high growth potential. Effective franchising balances control with independence, leveraging local knowledge to increase brand reach and profitability. It’s a mutually beneficial relationship where both parties share in the success of the business expansion.