Franchising in real estate

Franchising in real estate involves a company (the franchisor) granting individual agents or brokerages (the franchisees) the right to operate under its established brand, systems, and support network. The franchisee benefits from brand recognition, training, marketing, and shared resources, while paying fees or royalties to the franchisor. This model allows agents to leverage a proven business model and reputation, expanding the brand's presence across different locations. It combines local market expertise with the strength of a larger organization, aiming for mutual growth and success within a structured framework.