Franchising for Dummies

Franchising is a business model that allows individuals to operate a business using the brand and systems of an established company. In this arrangement, a franchisee pays fees or royalties to the franchisor for the right to sell its products or services. The franchisor provides support, such as training, marketing, and operational guidelines. This setup enables franchisees to benefit from the franchisor's recognized brand and business practices, while the franchisor expands its market reach without directly investing in new locations. Essentially, it's a partnership that allows both parties to grow and succeed together.