Franchise Relationship Management

Franchise Relationship Management (FRM) is the strategic process of building and maintaining positive, productive relationships between franchisors (the company offering the franchise) and franchisees (the business owners operating individual franchise units). It involves communication, support, training, and collaboration to ensure both parties succeed. Effective FRM helps ensure franchise standards are upheld, fosters mutual trust, and addresses challenges promptly. By nurturing strong relationships, franchisors can promote brand consistency, drive growth, and create a sustainable, mutually beneficial partnership across all franchise locations.