franchise expansion

Franchise expansion is a business growth strategy where a company allows others (franchisees) to operate using its brand, products, and business model. This allows the company to grow its presence quickly in different locations without managing each new store directly. Franchisees pay fees and royalties in exchange for the right to sell under the established brand and follow its proven systems. This model benefits both parties: the company expands its reach efficiently, and franchisees gain access to an established brand and support. Overall, it's a way to grow a business through shared ownership across multiple locations.