Framing in journalism

Framing in journalism refers to how a news story is presented, highlighting specific aspects to influence perception. The way information is structured—what details are emphasized or downplayed—can shape how audiences interpret the event or issue. For example, describing a protest as a "peaceful demonstration" versus a "violent riot" frames the story differently, affecting viewers’ opinions. Media outlets use framing consciously or unconsciously to influence public understanding, shaping the narrative by selecting certain language, images, and context, which guides audience interpretation without changing the basic facts.