Framing Effects

Framing effects refer to how the way information is presented influences our decisions and judgments. For example, people may react differently to a medical treatment described as having a "90% success rate" versus a "10% failure rate," even though both are the same. The framing highlights different aspects that can lead to different perceptions and choices, showing that our decisions are often shaped by context and presentation rather than just facts alone. Recognizing framing effects helps us understand how information can influence opinions and behaviors subtly yet significantly.