Framework for Social Marketing

The Framework for Social Marketing is a structured approach used to promote positive health and social behaviors within communities. It involves understanding the target audience's needs and motivations, designing appealing messages and interventions, and using appropriate channels to reach them effectively. This framework emphasizes creating initiatives that resonate with people's values, making desired behaviors easier and more attractive to adopt. By aligning marketing principles with social goals, it aims to encourage lasting behavior change that benefits individuals and society as a whole.