Frames Theory

Frames Theory explains how our understanding of events and issues is shaped by the perspectives and assumptions we adopt, known as "frames." These mental structures influence how information is interpreted, prioritized, and communicated. For example, describing a social program as a "benefit for families" versus "welfare dependency" activates different perceptions, guiding opinions and responses. Frames are constructed through language, media, culture, and personal experience, affecting decision-making and public discourse. Understanding frames helps us recognize how viewpoints are shaped and how to critically evaluate information, promoting more nuanced and informed discussions.