Four Ps of Marketing (Product, Price, Place, Promotion)

The Four Ps of Marketing—Product, Price, Place, and Promotion—are key factors in successfully bringing a product or service to customers. "Product" refers to the item or service offered, focusing on its features and benefits. "Price" is how much customers pay, considering value and competition. "Place" involves the locations or channels through which the product is distributed, making it accessible. "Promotion" encompasses the strategies used to inform and persuade potential buyers, such as advertising and sales. Together, these elements help businesses meet customer needs effectively and achieve sales goals.