Forrester, Jay W.

Jay W. Forrester was an influential American computer engineer and systems scientist who pioneered the field of systems dynamics. His work focuses on understanding complex systems—like businesses, economies, or societal issues—by modeling their interconnected parts and feedback loops. This approach helps predict how various factors influence each other over time, enabling organizations to make better strategic decisions. Forrester's insights have been widely used in management and policy planning, providing a clearer view of dynamic, interconnected challenges in a structured, analytical way.