Forrester CX Index

The Forrester CX (Customer Experience) Index measures how well a company delivers a positive experience to its customers. It evaluates factors like product quality, service, ease of doing business, and overall satisfaction. The index provides insights into how customers perceive a company's experience, which can influence their loyalty and willingness to recommend. Businesses use this data to identify strengths and areas for improvement, ultimately aiming to create a better, more consistent experience that keeps customers happy and encourages them to stay loyal over time.