formula marketing regulations

Formula marketing regulations are rules that govern how companies promote infant formulas. They aim to ensure marketing is honest, transparent, and does not discourage breastfeeding, which is considered best for infants. These regulations often restrict promotional claims, limit advertising channels, and require clear labeling to prevent misleading information. The goal is to protect consumers, especially mothers, from false or persuasive advertising that could influence feeding choices, while promoting accurate, science-based information about infant nutrition.