foreign market entry strategies

Foreign market entry strategies are plans companies use to expand into new countries. They include options like exporting products directly from their home country, forming partnerships or joint ventures with local businesses, licensing their brand or technology to local firms, or establishing their own operations through subsidiaries or branches. Each approach varies in risk, investment, and control. The choice depends on factors such as target market size, cultural differences, legal environment, and company resources, aiming to maximize opportunities while managing potential challenges associated with entering new international markets.