food marketing to children

Food marketing to children involves strategies used by companies to promote their products to young audiences. This includes advertising on TV, social media, packaging, and in stores, often featuring appealing characters, toys, or games. The goal is to influence children’s preferences and requests, which can affect their eating habits and health. Because children are still developing decision-making skills, marketing efforts are particularly targeted to appeal to their tastes and emotions, making it important for parents and caregivers to be aware of and manage their children's exposure to such marketing.