Fombrun, Charles

Charles Fombrun is a researcher and consultant known for his work in corporate reputation and branding. He developed frameworks that help organizations understand how their public image affects business success. His theories emphasize that a company’s reputation is built through consistent actions, communication, and values, influencing customer trust, employee morale, and investor confidence. Fombrun's work highlights the importance of managing and shaping perceptions intentionally, viewing reputation as a valuable asset that can be strategically cultivated to provide competitive advantage and long-term growth.