Fogg’s Behavior Design Lab

Fogg’s Behavior Design Lab, created by Dr. BJ Fogg, focuses on understanding what drives human behavior. It studies how small changes in context, triggers, and motivation can influence people to act in desired ways. The lab combines psychology, technology, and design to develop strategies that help individuals adopt new habits or improve existing ones. By experimenting with various interventions, it aims to make behavior change easier and more effective. Essentially, the lab’s goal is to identify practical ways to shape positive behaviors through understanding the science of how and why people act.