Focus Group Discussion

A Focus Group Discussion is a guided conversation with a small group of people to gather their opinions, perceptions, and ideas about a specific topic, product, or service. It is typically led by a facilitator who asks questions to encourage open dialogue. This method helps organizations understand how groups think and feel, providing valuable insights that can inform decisions, improve offerings, or develop new strategies. The interaction among participants often sparks ideas and reveals themes that might not emerge through individual surveys. It’s a useful way to explore diverse perspectives in a structured, collaborative setting.