FMCG (Fast-Moving Consumer Goods)

Fast-Moving Consumer Goods (FMCG) are everyday products that are purchased frequently, consumed quickly, and typically have a short shelf life. Examples include food, beverages, toiletries, and household items. These products are characterized by their high demand, affordable price points, and rapid turnover in stores. FMCGs often involve large-scale production and extensive distribution networks to ensure availability and freshness. Companies in this sector focus on branding, packaging, and marketing to attract consumers and encourage repeat purchases. Because of the high sales volume and quick consumption cycle, FMCGs are a vital component of the global economy and retail landscape.