floral merchandising

Floral merchandising involves the strategic arrangement and presentation of flowers and related products to attract customers and encourage sales. It includes designing displays that highlight the beauty and freshness of flowers, using color, shape, and layout to create appealing visual stories. Effective floral merchandising considers customer preferences, seasonal trends, and the flow of the retail space to make flowers look inviting and accessible. The goal is to enhance the shopping experience, showcase the products' appeal, and ultimately increase sales by making floral offerings both attractive and easy to purchase.