Floodlight

Floodlight is a tool used in digital advertising to track and measure user interactions on a website. It helps advertisers see how effectively their ads lead to specific actions, such as purchases or sign-ups. By placing a small code snippet on their site, advertisers can gather data on visitor behavior, optimize campaigns, and measure return on investment. Think of it as a digital scoreboard that logs key activities, enabling marketers to understand ad performance and improve targeting for better results.