Flexible pricing

Flexible pricing refers to adjusting the cost of a product or service based on factors like demand, customer segments, or time. Instead of a fixed price, businesses may charge different prices for different customers, during peak times, or for specific conditions. This approach helps maximize revenue, attract a diverse customer base, and respond to market changes efficiently. For example, airlines often change ticket prices depending on booking time and demand, and hotels may offer discounts during off-peak seasons. Ultimately, flexible pricing allows companies to better match prices with the value perceived by customers under varying circumstances.