flavorist

A flavorist is a specialist who creates and enhances flavors for food, beverages, and related products. They carefully blend natural and artificial ingredients to develop appealing tastes that match consumer preferences or replicate specific flavors. Using a deep understanding of chemistry and sensory perceptions, flavorists design formulations that provide consistent, desirable sensory experiences. They work closely with food scientists and product developers to craft flavors that improve product appeal, mask undesirable tastes, or evoke particular memories and emotions, playing a vital role in the food and beverage industry’s innovation and quality.