Fjällräven

Fjällräven is a Swedish outdoor clothing and gear company recognized for its durable and functional products. Founded in 1960, it started with a simple backpack and has since expanded to include clothing, tents, and accessories designed for outdoor activities like hiking and camping. The brand emphasizes sustainability and environmental responsibility, often using eco-friendly materials and ethical manufacturing practices. Fjällräven is perhaps best known for its classic Kånken backpack, which has become a fashionable item worldwide, appealing to both outdoor enthusiasts and urban consumers seeking style and practicality.