Five Categories of Adopters

The five categories of adopters describe how different people respond to new ideas or technologies. Innovators are eager to try new things early. Early adopters are quick to adopt but more thoughtful. Early majority are deliberate but adopt once they see value. Late majority are cautious and adopt only when necessary. Laggards are the last to try new ideas, often sticking with traditional methods. Understanding these groups helps organizations plan how to introduce new products or changes effectively, ensuring they reach everyone at the right time.