Fisher & Ury’s Principled Negotiation

Fisher & Ury’s Principled Negotiation is a method that focuses on reaching fair agreements by emphasizing four key principles: separating people from the problem, focusing on interests rather than positions, generating multiple options before deciding, and insisting on objective criteria to guide decisions. This approach encourages cooperation and understanding, helping parties find solutions that satisfy everyone’s underlying needs, rather than stubbornly sticking to fixed demands. It promotes a respectful, collaborative process aimed at achieving mutually beneficial outcomes, especially useful in resolving conflicts or business negotiations.