Fisher & Ury (Roger Fisher and William Ury)

Fisher and Ury are known for the concept of principled negotiation, a method for resolving conflicts fairly and effectively. Their approach emphasizes focusing on mutual interests rather than positions, creating options for mutual gain, and using objective criteria to guide decisions. This method encourages collaboration over confrontation, aiming for fair solutions that satisfy both parties rather than win-lose outcomes. It’s widely used in negotiations, business, and conflict resolution to foster respectful, reasoned conversations that lead to long-lasting agreements.