Fisher & Ury (Getting to Yes)

Fisher and Ury, in their book "Getting to Yes," present a method for principled negotiation that focuses on mutual interests rather than positions. It encourages parties to separate the people from the problem, explore options collaboratively, and base agreements on objective criteria. The goal is to reach a fair, mutually beneficial settlement without damaging relationships or resorting to pressure. This approach fosters effective communication, understanding, and problem-solving, making negotiations more constructive and satisfying for all involved.