Fisher and Ury's principles

Fisher and Ury’s principles, from their book *Getting to Yes*, focus on effective negotiation by emphasizing separate the people from the problem, focusing on interests rather than positions. This means treating others with respect and understanding, rather than seeing them as opponents. They recommend collaborating to find solutions that satisfy both sides (win-win), and using objective criteria—like fairness or standards—to guide decisions. This approach encourages honest communication, reduces conflict, and increases the chances of reaching mutually beneficial agreements.