Fisher and Ury's Principled Negotiation

Fisher and Ury's Principled Negotiation is a method that focuses on reaching fair agreements by separating people from the problem, focusing on interests rather than positions, generating options for mutual benefit, and insisting on objective criteria. Instead of bargaining over fixed positions, it encourages collaboration to find solutions that satisfy everyone's underlying needs. This approach promotes mutual respect, open communication, and fairness, making negotiations more effective and less confrontational, ultimately leading to better, more durable agreements.