Fisher and Ury's Model

Fisher and Ury's Model, known as "Getting to Yes," is a practical approach to negotiation focused on mutual benefit. It emphasizes separating the people involved from the issues, focusing on interests rather than positions, generating options for mutual gain, and insisting on objective criteria to guide decisions. The goal is to find a fair agreement that satisfies both parties' underlying needs, rather than one-sided compromises. This method encourages collaboration, understanding, and problem-solving, making negotiations more effective and respectful.