Fisher and Ury's "Getting to Yes"

"Getting to Yes," by Fisher and Ury, is a guide to effective negotiation that emphasizes mutual agreement. It encourages focusing on interests rather than positions, so both parties understand the reasons behind their wants. The book promotes objective criteria, fair standards, and creative problem-solving to reach solutions that satisfy everyone involved. Key principles include separating people from the problem, communicating openly, and aiming for a win-win outcome. Overall, it shows how to negotiate with integrity, build relationships, and resolve conflicts constructively without sacrificing your core interests.